Making their Fortune with JABC
When Carly, Pippa, Sabrina, Brady, Dayton, and Liam joined Ms. Black’s Marketing class, they had no idea that they would eventually become executives leading a company that would do business with the Natural Resource sector.
The students from Lake City Secondary participated in the JA Company Program (CP) which empowers students to experience the excitement of planning and managing their own business venture. The team founded Cariboo Cookies – gourmet fortune cookies with traditional fortunes and unique flavours.
The students exhibited savvy business skills by selling company shares to raise seed funding, employing a marketing strategy that included community partnerships, and approaching Gibraltar Mine in Williams Lake who bought their remaining inventory. This led to a feature in the company’s magazine and coverage in the local media, helping them further increase their sales.
Through the skills they learned from JA and their mentors from the local business community, Cariboo Cookies’ success grew and they even won the Ledcor Group Regional Company of the Year Award.
In the end, the students’ early success can be attributed to mentorship, hard work and growth – all attributes that lead to a life of good fortune.