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Lake City Secondary Team Wins JA’s First-ever Rural Company Program Award

June 9, 2014

Vancouver, B.C.– Junior Achievement of British Columbia (JABC) is pleased to announce that Cariboo Cookies, a student-run company from Lake City Secondary in Williams Lake, BC has won the first ever Ledcor Group Rural Company of the Year Award. The six members of Cariboo Cookies participated in this Junior Achievement program with support from Linda Black, their marketing teacher, business mentors Paul Eves (Scotiabank) and Rhonda Hordiuk (BMO Bank of Montreal), and JA student alumni Ryan Therrien and Tim Johnson. Their company sold gourmet fortune cookies and donated their net proceeds to the Boys & Girls Club of Williams Lake & District.

The Ledcor Group Rural Company of the Year Award is a new award which supports JA Company Program (CP) outside of metropolitan areas. CPis hands-on experience which complements high school business curricula. The program enables high school students to learn about business by planning, organizing and operating a small business venture. In the space of one school term, students participate in the whole business cycle, from identifying a product or service through business planning, marketing and sales to final wrap-up and liquidation of their venture.

Cariboo Cookiessold JA company shares and advertising space in their schools media outlets to raise seed funding. They used a multi-faceted marketing strategy which included collaborations with community partners leading to coverage in their local media, helping to increase their product sales. They exceeded their sales targets and sold out their inventory.

Lake City Secondary is also the school of another award recipient, Ryan Therrien. Ryan received the 2014 Dr. Donald Rix Inspiring Business Excellence Scholarship. This award is offered to a qualifying aboriginal, rural or immigrant JA student in B.C. who has demonstrated significant growth in business, leadership and entrepreneurial skills. Ryan is graduating from Lake City Secondary this month and plans to pursue a degree in electrical engineering in the fall.

Both of these awards were announced on June 3 at Celebrate JA!, JABC’s annual event celebrating the accomplishments of JA students around the province. Cariboo Cookies and Ryan will be formally presented with their awards at Lake City Secondary’s Awards Day on June 13.