Our name is JA British Columbia. Per JA Worldwide and JA Canada guidelines, avoid using “Junior Achievement” in communications. “Junior Achievement” is only used if it is the member’s official name (for example, in the U.S.). If absolutely necessary, “JA (Junior Achievement) British Columbia” may be used only if you’re sure people don’t know JA and only on the first usage. Subsequent uses: JA British Columbia or JABC.