JA’s Be Entrepreneurial inspires students to imagine a business venture while still in school.

Through this interactive program, facilitated by volunteers in collaboration with the classroom teacher, students identify entrepreneurial concepts, including product, service, competitive advantage and target market. The program gives students an understanding of the important role planning plays in starting a business. Be Entrepreneurial also helps students develop an awareness of resources that are available to entrepreneurs.

By the end of Be Entrepreneurial, students will have created their own business plan. They will inspire them to see new opportunities, innovate and start businesses.

Key Outcomes

• Introduction to entrepreneurship
• Entrepreneurial Focus: product or service
• Determining competitive advantage
• Defining a target market
• Developing the business
• Business planning
• Reflections on becoming an entrepreneur
• Moving forward with entrepreneurship

Like other JA programs, Be Entrepreneurial is student-centred and skills-focused. It is delivered by a qualified business volunteer in 4 one-hour sessions over 4-5 class visits, at no cost to schools or groups.

Delivery of Be Entrepreneurial is generously sponsored by: